Google Allows to Attach STANDOUT Metadata Tags to Stories

Published:2011/9/26 4:21:00 Author:Amy From:SeekIC

As we all know, Google delivers news content from providers automatically. Recently, it stated that there is a twist in its algorithm. It can recognize the featured stories from others.

The news organizations can now attach “standout” metadata tags to exclusives, scoops or investigative projects. US edition of Google news even can consider including a "featured" label with the story on its news homepage and in search results. The company said its algorithm will take the tag into the decisions.

There will be such a thing as too much self-promotion. If a news provider puts the standout tag on more than seven stories in a week, the algorithm won’t factor it in as much, or may ignore it entirely, Google said.

The company also urged news organizations to share the love by using a different new tag — as many times as they want — to highlight strong work by other providers.

At Google News, the notion of featured stories is the latest sign that the company is reconsidering — though certainly not abandoning — its automated approach to distributing news. Earlier this year, the site introduced "Editors’ Picks," a box on its U.S. homepage that features stories selected by the editors of a particular publication. What you see in the box depends on your news preferences, as detected by Google, or you can specify your preferences manually.

In the past years, Google News has also introduced features to personalize news feeds and provide recommendations based on the stories readers have clicked on before.

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