Pixel Qi will produce a new display to beat iPad display

Published:2012/5/2 0:58:00 Author:Ecco From:SeekIC

Pixel Qi Corp. is a professional company which aims to develop reflective liquid crystal displays that can be read in sunlight thereby saving power. The company recently issued a new products introduction. It indicated that the company could produce a screen with higher image quality than the iPad 3 retina screen. The company said they were preparing to finalize partners and customers for the technology and the screen sizes they need.

"We have a new architecture that matches the resolution of the iPad 3 screen and its full image quality, including matching or exceeding contrast, color saturation, the viewing angle and so forth with massive power savings." said by the CEO Mary Lou Jepsen on the company’s website.

The Pixel Qi LCD technology would face two difficulties currently: when it is backlit and in full color, the contrast and saturation are not as good as conventional LCD technology; and when it goes into reflective mode it drops back to monochrome display. However, Pixel Qi claims that its display will consume about 1 watt compared with the iPad 3 display’s 8 watts (see table below) with the same 2048 by 1536 resolution.





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