Freescale CEO makes new strategic plan for the company

Published:2012/7/20 3:18:00 Author:Ecco From:SeekIC

According to Gregg Lowe, CEO and president of Freescale Semiconductor Inc., the company expects to complete by the end of the third quarter an analysis of the company’s product groups and core markets. Then they will implement a new strategy that will likely shift resources to focus on company's best opportunities to drive revenue growth and gross margin expansion.

Lowe said Thursday that the company continues a comprehensive assessment of its strengths, weaknesses and market opportunities that began with his appointment early last month. He said the company plans to complete this assessment during the quarter and communicate the results to all stakeholders at the beginning of the fourth quarter.

Freescale's gross margin grew to 42.8 percent in the second quarter with increasing 42.3 percent from the first quarter. The result is mostly due to an increase in intellectual property licensing revenue. Lowe said that his goal is to increase the company’s gross margin to between 53 and 55 percent.

Reprinted Url Of This Article: http://www.seekic.com/blog/IndustryNews/2012/07/20/Freescale_CEO_makes_new_strategic_plan_for_the_company.html

Print this Page | Comments | Reading(660)